The base area of the logo symbolizes the TV format 16:9, while the three vertical bars on the left edge represent the three divisions of brain script (consulting | tv production | publishing).
Each business area has its own color scheme. Blue, a serious and dignified color is used for the Consulting area. The young and dynamic Orange stands for vitality and brilliance of television pictures. And a fresh green stands for the constant renewal in literary products.
Viewed all together, the bars and the area associate a bound book or or a script.
What actually is a brain script? A brain script is the script that goes on in the mind if one is confronted with different cues.