brain script offers consulting and services in strategy and communication, integrated communication, communication incorporating moving images, communication using traditional print elements, and specialized forms of communication such as viral marketing, viral clips, and guerrilla marketing. In the field of moving-image communication*, brain script conceives and produces corporate TV in all its forms (such as employee TV, customer TV, business TV, stakeholder TV, or executive TV), as well as corporate presentations in the form of image films, mood films, or trade show films. brain script also develops new concepts for specialized forms of moving-image communication (training videos, learning aids, educational films, video user manuals, and interactive applications for online communication). Nikolai A. Behr, Managing Director of brain script, brings over twenty years of professional experience to the table, representing quality, reliability, and innovative strategy development in the field of communication. brain script develops comprehensive concepts and strategies for holistic, integrated communication for its clients. To do this, brain script first conducts a thorough analysis and evaluation of the existing communication channels and messages. Together with the client, brain script then develops objectives for all areas of the company’s communication. Communication initiatives are implemented in coordination with all other communication channels used by a company or institution. In this regard, brain script places particular emphasis on integrated communication. *(The term “moving image communication” has become established in Germany as a term for video-based communication)
- Communication should be transparent, open, and honest
(Not everything needs to be communicated. But what is communicated must be accurate and reliable)
- Communication means not only speaking, but also listening
(Only those who know their customers and their needs can respond to them)
- Communication should convey emotion while remaining objective
(Those who demonstrate empathy and appreciation can communicate more effectively)
- Communication requires structure
(Proper communication structures must be established in a timely manner and be known to all involved)
- Communication requires opportunity
(Create occasions and opportunities for communication for yourself, your company, and your customers)
brain script is a member of the
Corporate TV Association (CTVA) e.V.
and is committed to the CTVA quality standards.
